MOPA
Digital Experience Design
YEAR: 2025
ROLE: Creative Direction, Graphic Design, Experience Design
TEAM: Juan Esteban Iguavita, Juliana Perdomo
MOPA is an e-commerce app that connects Colombian artisans with new audiences, combining tradition and technology.
Its colorful and dynamic interface invites users to discover the origin, processes and stories behind each piece through videos and content created by the artisans themselves.
Inspired by local textiles and materials, its visual identity uses geometric modules and color blocking to reflect the country's rich cultural heritage.
Featuring multiple payment methods and a design tailored to appeal to a younger shopper, MOPA makes buying handicrafts fair, easy, and exiting, valuing handmade goods and the artisans who create them.


