A graphic proposal meant to invite citizens to rediscover public spaces was created to celebrate the 50th anniversary of Bogota's Ciclovía, evoking city's joyful and welcoming spirit.

Through the design of billboards, route and activity point signage, as well as promotional items such as caps and flags for hydration stations, the aim was to publicize the event and make it appealing to the public.

The graphic identity sought to modernize the existing style without losing the essence of the Ciclovía, highlighting its role as a symbol of community, participation, and urban life in Bogotá.