The “A Todo Glow” collection was conceived within a bright,

urban world inspired by a palette of shimmering pastel tones.

The campaign’s aesthetic universe served as the starting point

for developing pre-production materials, such as the

collection’s signature logo stamp, mood boards, and content

production references, as well as key visuals and internal assets

like color palette slides and video call backgrounds. As the lead

designer for this campaign, I oversaw content production and

the editing of photos and videos to ensure color grading and

visual consistency across all deliverables.