Merchandise proposal for the comeback of the band Borderline with their single Heartbeat (2024).

 

The project began as poster design and it evolved into applications for tote bags and t-shirts, exploring how the same concept can be adapted to different retail formats.

 

I used jewel tones such as ruby red, sapphire blue, and emerald green alongside a classic aesthetic, inspired by the outfits worn by the band in their promotional campaign, seeking a balance between elegance and pop energy.

 

This project was conceived to create consistent, production-ready graphic pieces with a visual language appealing to the music audience, connecting the design with the fans' emotions.